Jul 21, 2012

Lush Emotional Brilliance

Lush invited bloggers to get a sneak peek of their new cosmetic line, Emotional Brilliance (or Tunteiden Loisto in finnish). Because I love Lush's products, I definitely wanted know more about their cosmetic line!

First we got candy!
  Emotional Brilliance is about wearing the right color to match your psychological needs. There are 30 beautiful shades of lipsticks, liquid eyeliners and cream shadows along with mascara, translucent powder, highlighter and bronzer.

all the products, except the ones I forgot from the pic, like the translucent powder... :P
The process of selling the products is a game where you spin the Emotional Brilliance Color Wheel. You then choose first three colors that you're most drawn to. Each color represents and is named for a word used in therapy sessions and the colors you choose supposedly help you with your everyday life. I.e. using color called Strong makes you stronger etc. 

First colour choice symbolises your strength or weakness, second resonates with your primary subconscious need, your third choice represents your talent, the thing that will help you to achieve that subconscious need.

As fun as it sounds, I didn't spin the wheel, so now I'll never know what's really going on in my head. :(
Somehow I believe that I'll still manage just fine without color reading ;D

Here's Piece of panda's three picks:
Pour some water under the picked colors...

.... and it's like magic, the water turns into mystic steam!
Like said earlier, the line holds 30 different colors, so there's really a lot to pick from (except that you're not supposed to pick the color you like but the color that... nevermind, carry on :P).

Every color can be used on the lips, lids and as a liner. At least theoretically. 
Approximately half of the bottles come with lip brush, and other half comes with eyeliner brush. You can get separate brushes from Lush if you want to use your "eyeliner" as a eyeshadow, or lipstick as a liner or something.

Color range is wide. The ones marked for lips come in screaming orange, deep red, wild purple and electric pink for example, and the "eye colors" almost make Lime Crime uniliners jealous by coming in colors such as bright yellow, true green, metallic purple and sky blue.

Sensaisti's pants, candies and Lifted matches each other perfectly!

This batch of blue liners were totally dry,  I was told that they were faulty.

"TRY ME", they screamed..

..and I tried. Please don't ask me what color is what, I have no idea anymore. :(
 First of, most of them were pigmented. Extremely so. Especially the reds and blues and yellows really stained. I personally think that staining isn't good quality, but I guess somebody likes it.

This one was really pretty color , called Focus, it was pearly grey with beautiful blue shimmer.

We each got to choose one product from the collection, Piece of panda picked Intuitive, pretty shimmery yellow-green color:

 I ended up picking Dynamic, which is beautiful gold-toned peachy color:

 Today, the talent you have or need is: ‘DYNAMIC!’ Make waves with this aspirational colour and wear it to enhance your spirit.  You know what you are today – to the point, effective and able to achieve in all that you do.

The brush is quite tiny, but I found out that it's quite wobbly, I prefer sturdier brushes with my liners.

Swatch photo on lid, indoors, with flash:

Outdoors, blended on lid, used as liner on lower lashline (sorry about the messy line):

Blended to cheek:

Used on lips, it just didn't blend evenly on lips:

Whole makeup with Lush Dynamic (as eyeshadow, blush/highlighter & lipstick):

Emotional Brilliance is availabl eJuly 21, 2012 in all LUSH stores worldwide and online at www.lush.com


  1. oh !! Perfect !!

  2. Dynamic it's a beautiful highlighter!!! Today i'll go see the collection and I guess I'll take a lipstick, feeling younger and maybe the powder ^^

  3. I loved it! I was on the spanish presentation and it was amazing, great feeling and great make-up line, thanks for sharing

  4. Hi Jangsara! Can you please tell me if Dynamic used as an eyeshadow is moisturizing or is it more on the dry side? Because I have really dry lids and some cream eyeshadows tend to apply with dry patches.

  5. Holy hell, that is a lot of colours. Dynamic looks amazing on your lips, the blusher idea is to die for too! :3

  6. Ooo, must try! I liked Lush's makeup brand "B Never too busy to be beautiful" which was discontinued a while ago and I'm curious to see what they have made this time.

  7. The color you chose is lovely as a wash of color on the lid or cheek, I have heard really good things about the colors marketed as lip products; too bad part of me feels like the marketing is just too gimmicky! lol


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